" The UK saw a 44% rise in the amount of time people spent consuming digital travel content this year to 2.4 billion minutes.
A review of the US, UK and Canadian markets for Expedia’s 2016 Path to Purchase study, the fourth since it was launched in 2009, looked at the 45-day period leading up to a travel booking.
Expedia said mobile activity in the travel sector in the UK is on track to overtake desktop early next year, having done so in the US in September 2015.
Presenting the findings at the recent Expedia partner conference in Las Vegas, Matthew Reichek, global vice-president at Expedia Media Solutions, said : “People are really valuing content. They are hungry for it and they want more of it. The audience is big ; it’s also much more mobile.” ...